Ignore the noise and invest long term

There is so much collateral noise in the investment world and the disciplined investor may sometimes forget the basic tenet of investment - finding and buying quality companies at reasonable prices. Endless professionals appear on the financial media and try to predict the direction of the macroeconomic radar. For the smart and long term investor, the focus should be to treat investing as if you were buying a business. When you find such a quality company, selling at a reasonable price, ignore the noise and invest for the long term. Do not be deterred by short term gyrations but focus on where the business will be in the net 10 - 20 years.